As a business owner, you know that it is important to track your progress and measure your results. This is especially true in the world of marketing, where there are so many different metrics to keep track of. It can be difficult to know which KPIs (key performance indicators) are the most important, and which ones you should be focusing on the most. In this blog post, we will discuss the most important KPIs in marketing, and how you can use them to improve your campaigns!
The metrics you use to measure your marketing campaigns can have a huge impact on how successful they are. When it comes time for future campaigns, knowing where the areas of improvement lie will help ensure that these types of successes or failures don't happen again in quite such quick succession!
Remember that the KPI's should align as well with your customer journey. In that way you know where you need to focus your efforts.
Here are 11 important KPIs in marketing that every marketer should measure:
- New visitors to your website
- CPC (Cost per click)
- Email clicks
- Pages per visit
- Email open rate
- Links per blog post
- % new leads
- CPL (Cost per lead)
- Retargeting audience size
- Average order value
- ROI (Return of investment)
New visitors to your website
This is a great metric to track, as it will tell you how successful your marketing campaigns are at attracting new customers. If the number of new visitors drops over time, it may be an indication that your marketing efforts need some tweaking!
CPC (Cost per click)
This metric measures how much you are spending on advertising each time someone clicks on one of your ads. If the CPC is high, it may be an indication that you need to rethink your ad strategy!
This metric tells you how many people are clicking on links in your email messages. It can help you determine whether or not your recipients are finding your content interesting and engaging.
Pages per visit
This metric measures how many pages people are visiting on your website after clicking on a link in one of your marketing messages. If the number of pages per visit is low, it may be an indication that you need to produce more engaging content!
Email open rate
This metric tells you how many people are opening your email messages. If the open rate is low, it may be a sign that your subject lines need some improvement!
Learn 11 Email marketing metrics you need to track today!
Links per blog post
This metric tells you how many links are included in each of your blog posts. It can help you determine whether or not your readers are finding your content useful and informative.
% new leads
This metric tells you how many of your leads are coming from newly acquired customers. It can help you determine the effectiveness of your marketing efforts at attracting new business.
CPL (Cost per lead)
This metric measures how much you are spending on acquiring each new lead. If the CPL is high, it may be an indication that you need to rethink your lead generation strategy!
Retargeting audience size
This metric tells you the size of your retargeting audience. Retargeting is a great way to reach out to customers who have already shown an interest in your products or services, so it's important to track the size of your retargeting audience!
Average order value
This metric tells you the average amount that customers are spending on orders placed through your website. If the average order value is low, it may be an indication that you need to offer more products or services at a lower price point!
ROI (Return of investment)
This metric tells you how much money you are making on each dollar that you invest in marketing. If the ROI is low, it may be time to rethink your marketing strategy!
Although we’ve outlined some important digital marketing metrics, it’s important to note that these KPIs should align with your customer journey. That way you can track how well you are doing at every stage of the buying process and focus your efforts on the areas that need improvement.
If you’re ready to improve all of your digital marketing metrics, use this template and set a call with us, we can help you increase those numbers and grow your business.
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